Are hvac manufacturers marketing to the wrong person, most hvac manufacturers market to contractors they don't market to the end consumer and in a lot of markets. It's the contractors themselves that control brand reputation. Is that a good or bad thing? I actually think that in some markets it could be a good thing, but in a lot of markets it's a bad thing now. Why does any of this matter to you as the homeowner? So, if you've caught this video and you're like well, why should i even care i'm going to get into that in just a moment, but just to back up, i have some friends in other industries, so one industry in particular would be the car industry and i'm Not talking about some of these other brands that are starting to do things differently, but just the traditional way that cars have been sold for years upon years.

A lot of owners of dealerships would sign on with a brand to sell that brand, but usually even if there's some sort of co-op dollars or some sort of programs where they're able to market to the end consumer. A lot of manufacturers. Car manufacturers will still do some sort of marketing to the end consumer. So if you're watching say a college basketball game - and you see a toyota commercial come on - they are marketing to you, you're the end consumer they're, not marketing to the dealership, but in a lot of cases, not a 100 percent, but in a lot of cases a Lot of the heating and air manufacturers are instead of marketing to you, the homeowner and putting on say a tv, commercial or radio ad to say: hey, buy, train, buy carrier, buy linux, buy daikon whatever, instead of them marketing to you directly.

They usually have programs in place to entice the contractor to not just buy their product and sell their product to you, the end consumer, but in some cases it's the contractor themselves. That has their hand on the lever deciding you know what marketing they're going to do to try to help their business the most right. So, even if there's some sort of co-op dollars from the manufacturer, the contractor still has to decide what they're going to do with those co-op dollars. Now i do know there are some manufacturers that have some sort of control that they'll say to the contractor.

Well, if you want these co-op dollars - and you want us to help pay for this well, then you need to use this kind of verbiage and it needs to say this or that with our brand in it. But, but you can't say this over here, so is that a bad thing again? I think in some cases it is. I think that you know you as the end consumer at times could be being exposed to a brand one way, shape or form without the manufacturer. Being able to tell you what's up, i remember sitting in a class years ago where one of the top manufacturers were saying in the class.

Well, hey, you know, we have this proprietary technology that the us navy has said. This is really good technology right here and i remember even raising my hand immediately in the class and saying why haven't i ever heard this before? Why am i hearing this behind closed doors? Why is it my job to run around and tell homeowners this piece of advertising? If you will this great thing about your product, why is it not thrown out there more on tv commercials or radio ads or at least something free, like social media? And i don't know if i ever really got much of a straight answer on that? I'm sure they have their reasons or whatever, but ultimately, if you're, a consumer you're the homeowner and you're buying a heating and air system you're not getting the full low down. In my opinion - and i think that there is an argument to be made, i've said it in other videos that there's no one manufacturer, there's no one heating and air manufacturer that is the best in every single market across the united states. They just don't exist.

The brand that i sell, i think, is best in my market. They don't even exist in some markets, so it would be silly for me to say that they are best in every market. I've talked to friends of mine that won't sell a particular brand because they can't get good support for it. They can't get someone to answer the phone, whereas me that same brand, whether it's, the one i sell or not, that same brand.

I have somebody i can pick up the phone and call right now i can get a part whatever and vice versa. So, ultimately, why does any of this matter if you're a homeowner and you're, watching this video and you're just trying to figure out? What's the big deal, why does it? Why does this even matter? I think that the biggest thing with all of this is if there was a product, for example. So if brand x came out with a product and it is the product, it's it's - the game. Changer.

It's the one that is going to change the industry, but they decide that they're only going to market it to their existing dealers, they're going to send it out to their contractors and who owe, by the way, let's be honest, the majority of those contractors. If it's something new they're not going to want to sell it anyway, and so there becomes a gatekeeper there, there's a wall there that if even if you're an end consumer that would love to have that great amazing product that came out, you don't even know it Exists because the contractor between the two is deciding what you will or won't see when it comes to that product or that brand. There are products on the market today that if you were to go to your local contractor and say hey, i see that you sell that brand and i found this product. I want that product.

I have people that notify us all the time on the new hvac guide, they'll say: hey josh. I saw your video on the dyke and fit for example, or the dyke and vrv life, and i really want one, but i can't find anybody there's dyke and dealers in our local area, but i can't find anybody to put them in and it's not just dyken. I've heard that from carrier guys, i've heard that from train guys. I've heard that from linux guys that there are contractors in their area, they won't sell the hossi or stuff, they think it's snake oil or they think that the savings isn't there or they think whatever it is.

They think and the end consumer can't even get that product because they can't find anyone willing to put it in. So you might say well josh. It sounds to me, like the manufacturers are making a mistake there. I think that if i was the manufacturer, i would say to the end: consumer: hey here's! What i got! Here's all these amazing products.

You should tell your contractor. This is what i want the problem. There still goes back to that contractor can still say no, and it's not just that one contractor. It could be all the contractors in that area.

So even if you're the end consumer and you find out about this amazing product, you want it and you call everyone. You call them all in your market. You may simply not find anyone that is willing to put it in, but let's get off of that, let's get off of this whole. You know if an amazing product comes off.

I think the other thing that lies in all this is, i think that there is also an argument to be made that this may be why some contractors may not install certain brands or equipment because of how they're being marketed to directly. So i can tell you for myself personally, i used to sell one brand years ago and i had another brand say you know, i see all the issues you're having there, we can fix those and you sell our equipment, and that happens every day. You know there are contractors that switch brands for one reason or another, and hopefully the goal would be that they're switching brands for the right reasons that they're switching brands to get a better product or better support for you for the homeowner. I know that's not always the case, so all that said, i think the moral of the story, the silver lining, if you will in this video, would be because you're not being marketed to directly so a lot of you.

Homeowners are hearing a brand for the first time, for example, or you've had a contractor come in your house and tell you about some new product or something that they're excited about, and they think it would be a good idea for you to check out. Ultimately, the silver lining is you just need to realize you're being marketed to by the contractor, good or bad? I think in some cases that's a good thing. Sometimes it's not, and as long as you understand that and you go online and you do your homework and you do all the things that you should as a good consumer. You should be fine all that said, you got a big decision in front of you.

If you are in the market for a heating and air system, take your time making that decision thanks for watching hit that subscribe button, we'll see you next time.