And so my question would be, if you are in the market for a heating and air system or really any other kind of product, does this matter to you? Does the political views of that company matter now I'm not saying whether you believe in what Bud Light did. Maybe you stopped drinking it because you didn't like what they did. or maybe it made you like them more because you did like what they did. But I am curious.

Have you ever dealt with this? It may be a service person was in your house and they seem to either be making a statement. We actually had a coach at a local high school who had a tattoo on his arm and the tattoo was making a sort of statement the statement of beliefs that he had. and because of that a lot of parents were uncomfortable with him as the coach.